Toronto-based DJ Chris Dubbs ensures that his passion for reggae music is expressed routinely on the airwaves, the internet, and through various technologies at any given time of day. He believes that access to reggae music is essential, so he has constructed his empire to reflect an ease of finding and listening to the music in which he has founded his musical career. Known for his dubplate repertoire and web-savvy communications, Chris Dubbs founded Reggaetown Radio, which features the sounds of dancehall, lover’s rock, culture, and foundation reggae music on Wednesday evenings at 6pm and Saturday morning at 10am. His innovative and interactive radio show is broadcast live through ChrisDubbs.com, and also through the ChrisDubbs app for iPhones, Blackberry and Android—when Reggaetown Radio is off the air, the website and application continue to play reggae music 24/7 to fulfil reggae lover’s appetites, internationally. To assist in this mission, Reggaetown radio has 15 streaming partners, sharing the love of reggae music from Toronto, to Australia, to Japan, the UK, the U.S., and Caribbean. For the local Toronto listening audience, Chris Dubbs is also a part of the Morning Ride reggae radio show team, broadcasting every Monday morning on CIUT 89.5fm (from the University of Toronto campus); the well-respected Morning Ride show is a key source of reggae music and industry news in the city.
Intelligent, loyal, humble, positive, and energetic, Chris Dubbs carried his personal vibes and vision into the establishment of his sound. Beginning with Subzero in the 1990s, he became a staple in the Toronto club and entertainment industry, playing at night clubs like Atlantis, Industry, Fluid, The Docks, Red Square, Life, G Spot, Ballroom, Guvernment, 6 Degrees, and Sutra, along with weddings, and university and college parties from Windsor to Montreal.
Specializing in reggae music, his passion for the vibes of his native country and appreciation for the music was so strong, that his involvement in the events—although they were business-related—were a labour of love. A hobby. Influenced by Stone Love, Bass Odyssey, Kilimanjaro, Jammy’s, King Turbo, and Starting From Scratch, Chris Dubbs was following in the footsteps of their talents, appreciating their entrepreneurship, and focused on excelling at his own craft. While he is dedicated to playing music and mastering his skills, Chris Dubbs also looks forward to helping new artists and DJs, and often puts his mentoring ahead of his personal pursuits. He is committed to sustaining a high standard of developing, playing, and sustaining a professional infrastructure to work from within.
With an intuitive passion for music, the development of Chris Dubbs career was effortless. Born in Kitchener, Ontario, Canada to Jamaican parents, Chris Dubbs has been a disc jockey since the fifth grade, naturally controlling the music at friends’ birthday parties and gatherings. His journey as a DJ officially began just a few years later when he was hired as his elementary school’s official DJ, paid to entertain at dances and special events. With performance experience already obtained, when Chris, still just a young teenager, transitioned into high school, he continued to play music for parties and dances, starting his first sound system, “Brimstone,” while he was a student at Winston Churchill Secondary School. After transferring to West Hill Collegiate Institute and eventually Cedebrae High School, Chris Dubbs started a new sound called Subzero, which he supported until 2008.
From the high school gymnasium, to Toronto’s entertainment district, corporate events (StarBucks, Rogers, Bell, TTC, NO Frills, S&P), and DJing in Jamaica, Trinidad, New York, Atlanta, Florida, and his hometown of Toronto, Chris Dubbs is whole-heartedly dedicated to his craft. As his brand expands, Chris Dubbs will continue to DJ functions, along with produce shows, events, and concerts. The music is more than just commerce to him: it is a lifestyle. It is an infatuation, and a life-long love. He’s determined to keep his commitment to reggae music and share it with others as a means of celebrating his Caribbean and Canadian culture. This is both his passion, and mission: sharing and celebrating the soul of reggae music.